Publications

Books 

Going Local: How Global Companies Become Market Insiders, 
The Economist Intelligence Unit, 1993
 
In Going Local, Alan Parter discusses how 11 leading American, European, and Asian multinationals use a variety of approaches to develop and project an effective presence in their markets, capitalizing on their global assets while developing a local touch. Case studies include Matsushita, Siemens, Hewlett-Packard, Hitachi, ABB, and Pfizer.

Articles


“Market Research, US Sources”, Trading With the USA: A Practical Guide to Doing Business in the United States, The UK Department of Trade&Industry, 1993
 
“Global Reach, Local Touch”, International Business Magazine, August 1993
 
series of six interviews with senior executives of Japanese companies doing business in the US, Kaigai Chuzai Magazine, 1991–1992

“Video as an International Sales Technique”, The Export Adviser Awareness Report, International Business Publishers, Inc., January 1987
 
“Exporting to Japan”, OCS News, February 1987
 
“The Unknown New York”, US Japan News, January 1987
 
“Export Education for the Novice Exporter”, St. John’s University Review of Business, Fall 1986

“World Trade in Westchester”, Impact Magazine, December 1985
 
“International Trade: A State Federal Partnership”, Business America, The US Commerce Department International Trade Magazine, July 1984
 

Reports

TOURISM
 
"Houston Tourism Strategic Development Plan" Vol. I & II
            —prepared for the Houston First Corporation, February 16,2015
 
“Philadelphia Tourism Assessment, Analysis & Recommendations” Vol. I & II
—prepared for the Pew Charitable Trusts, July 14, 1995

“Philadelphia Civic Pride” and study summary 
—prepared for the Pew Charitable Trusts October 15, 1997
 
“Philadelphia: Tourism Promotion Analysis”
—prepared for the Greater Philadelphia Tourism Marketing Corporation, April 15, 2002

“Analysis of GPTMC Five-Year Tourism Marketing Initiative”
—report to the Delaware River Port Authority, prepared for the Greater Philadelphia Tourism Marketing Corporation, February 5, 2004
 
“Baltimore: Cultural Tourism”
—prepared for the Baltimore Community Foundation, April 19, 2001
 
“Lancaster County Strategic Tourism Plan”
—prepared for the Lancaster County Planning Commission, November 18, 2004

“Alexandria Visitors Center Report” 
—prepared for the City of Alexandria, Virginia, May 30, 2003
 
“Tourism Investment Promotion Plan for Mexico City” 
—prepared for Mexico City, February 2002

“Strategic Plan for Underground Railroad Tourism in Kent County, Delaware” 
—prepared for the Kent County Tourism Office, November 2000
 
“Bus Tours to Brooklyn” 
—prepared for Brooklyn Information & Culture, November 11, 1998
 
MARKETING AND COMMUNICATIONS
 
“Report on the Graphic Presentation of Longwood Gardens‘ Organizational Identity”
—prepared for Longwood Gardens, November 20, 1999
 
"Pennsylvania Council on the Arts Globalization Initiative” and summary
 
—prepared for the Pennsylvania Council on the Arts, March 28, 2001
 
“Pennsylvania Horticultural Society Communications Plan”
—prepared for the Pennsylvania Horticultural Society, January 18, 1999
 
“Brooklyn Bound”
— prepared marketing plan for Brooklyn Information & Culture, August, 2002
 
MARKET STUDY

“Market Research Study”
—prepared for the Swiss Bancor Group, July 7, 2000
 
"US Market Study As the Part of Global Market Research Program - Content Industry Report for KOTRA"
—prepared for Korea Trade-Investment Promotion Agency (KOTRA), October, 2011
 
"Potential Partners for SourceDogg"
—prepared for SourceDogg, December 2013
 
TRADE
 
“Mission Report, WTC NY Trade Mission to Dubai November 7 - 11, 2008” 
—prepared for the WTC New York, December 23, 2008
 
"Mission Report, PITA B2B Matchmaking Mission to the US"
—prepared for Palestinian Information Technology (PITA), November 19, 2013
 
“United States Trade and Development Agency Definitional Mission Study” 
—prepared for the US Trade and Development Agency, June 6, 1997
 
“Telecommunications Officials, Czech Republic and Slovenia–Orientation Visit in June 1999, Final Report”
—prepared for the US Trade and Development Agency, July 2000
 
“UK/USA Strategic Partnership Initiative: A Report for the Department of Trade & Industry”, March 20, 1992
 
PHILANTHROPIC

"Anchor Institutions Study"
          —prepared for the LISC, August, 2015
 
“Philadelphia Flower Show”
—prepared for the Pennsylvania Horticultural Society, April 15, 1998

“Heritage Trails New York Strategic Plan”
—prepared for Heritage Trails New York, November 16, 1998
 
"Guideline Brochure'
        —prepared for Mizuho Foundation USA, April, 2004

 
"Guideline Brochure'
        —prepared for IBJ Foundation Inc., March, 2000
 
 
 

Alan S. Parter, President