Nova Scotia Business Inc.

Served as the US representative of Nova Scotia Business Inc. (NSBI), the investment attraction body of Nova Scotia region in Canada. We focused our lead generation activities in the financial services industry, especially the alternative investment sector, a NSBI target industry. Parter International identified potential investors, coordinated, scheduled, and participated in one-to-one meetings, roundtables, and small group events, and made introductions to numerous US companies. We also identified and developed marketing opportunities and helped implement NSBI’s promotion efforts.