Longwood Gardens

Communications Materials Preparation

Conducted an organizational identity audit of Longwood Gardens, including a review of all marketing materials, on-site observations, and interviews.  Developed a matrix of evaluation factors.  Produced a report on the graphic presentation of Longwood Gardens’ organizational identity.
  • We evaluate the tourism product (attractions and infrastructure), marketing efforts, and organizational structure while ensuring stakeholder involvement.
  • We analyze the destination’s strengths, weaknesses, opportunities, and threats, and provide achievable and affordable recommendations.
  • The implementation of our recommendations has helped our clients maximize revenues from travel and tourism and enhance their image as a tourism destination.