Consulate General Of Republic Of Korea In New York (KCGNY)

Public Relations Assignment For The East Sea Naming Dispute

Parter was retained by KCGNY to develop and carry forward a program relating to the planning, development, and execution of an online media campaign, coordinated with a mainstream media effort, centered on disseminating KCGNY messages to US government officials, academics, map makers, and media relating to the East Sea naming dispute.
We verified relevant online influencers and audiences in sectors of interest to the KCGNY and provided KCGNY with a tailored contact database containing information for 300 digital media influencers, including online newsletters, publishers, social networks, bloggers, online communities, web forum moderators, and podcasts. Additionally, we identify traditional media outlets that are potentially interested in the issue. 
Parter International developed storylines and relevant materials such as press releases and pitch letters that effectively communicate KCGNY messages to specific target audience groups. We also conducted outreach to the identified target audiences with the tailored messages.