Consulate General Of Republic Of Korea In New York (KCGNY)

Public Relations Assignment For TheDokdo Island Dispute

Parter International was retained by Office of the Korean Consulate General in New York (KCGNY) to assist in a media outreach and direct mail campaigns on the Dokdo Island dispute. Dokdo Island, a small island in the East Sea between Korea and Japan, is claimed by both countries as their integral part.
After conducting extensive research, we developed story lines that effectively communicated the messages KCGNY wanted to convey and that attracted the attention of the online and traditional media and other select audiences at whom KCGNY wanted to pursue. We created a large database of online influencers. Contacts were identified in various audience segments of interest to the KCGNY such as academics, businesses and international affairs. We also developed a number of brochures and marketing materials targeted to influencers and others interested in this issue. For this assignment, we registered with the Department of Justice  Foreign Agents Registration Act.